Procedure: The participants were given one schema at the encoding stage and one schema at the retrieval stage, to see if they were influenced. In a later study, Anderson and Pichert () presented evidence for the effect of reader perspective on retrieval processes. Subjects who shifted to the alternate. Key Study: Anderson and Pichert () Aim: To investigate if schema processing influences both encoding and retrievalMethod: Highly controlled l.

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Andersoon read a story from the perspective of either a burglar or potential home buyer. To investigate if schema processing influences both encoding and retrieval. Alba, Joseph and J.

Anderson and Pichert () by Matty Hickman on Prezi

The hypothesis is supported if the expert includes more idea units in the second recall which were not in the first recall than does the novice. Scripts provide information about the sequence of events that occur in particular contexts e. Avoid resits and achieve higher grades with the best study guides, textbook notes, and class notes written by your fellow students.

The subject was asked to indicate how familiar they felt they were about bicycles.

The pretest scores were added to the sample and an adjusted thirds split was performed. Schema theory can describe how specific knowledge is pifhert and stored in memory so that it can be retrieved.

Anderson, Pichert and Shirey offer three mechanisms responsible for this effect. Lockhart”Levels of Processing: Consumer knowledge about a product class influences learning and remembering; processes active at both encoding and retrieval affect the designation of importance and ultimately, the accessibility of information.


Those assigned to the no context condition were not given a usage context, they were just asked to read the story slowly and carefully. Evaluate two models or theorie The expert will better be able to provide information important to the situation if allowed to encode with a general schema, than if asked to use different specific schema.

A further study demonstrating schematic influence is by French and Richards They found that expert probation officers integrated new experiences by rejecting less useful information and enriching the present schemas with more useful information. The sociocultural level of analysis General learning outcomes GLO1: The biological level of analysis General learning outcomes GLO1: Spilich and James F.

The provision of a context at encoding does not facilitate the ability to edit at retrieval. But it does not account for completely new information that cannot link with existing knowledge.

There is no difference nad the editing performance of the novice between encoding and retrieval conditions. It is the processes at retrieval which influence whether or not information is remembered.

Subjects were designated as expert, intermediate or novice on the basis of their subjective and objective knowledge, familiarity and experience scores. Encoding, retrieval and their interaction must be considered when studying recall. There were 9 ideas rated as uniquely important to each perspective, but not as highly.


Information that is determined to be important to a theme Alba and Hutchinson ; Anderson and Pichert or the accomplishment of a goal Voss, Greene, Post and Penner is better recalled than information determined to be less important. Qnderson concept of a schema is too vague to be useful.

Anderson and Pichert 1978

Americans, Egyptians, women, accountants, etc. The coefficient alpha for the sum of these four measure was. This ability to discriminate facilitates the editing demonstrated by Anderson and Pichert The expert will edit more if allowed to encode information with a general context, than if provided a specific context. The expert is skilled in distinguishing between important and unimportant information, as well as between relevant and irrelevant information Alba and Hutchinson Everything you need to know about selling on Stuvia.

The difference between these consumers is the degree of product knowledge or expertise. The clock was left in full view of the participants and just had to draw it. Terminology in the story was not technical, any less familiar terms were explained in nontechnical language.

Discuss the use of technology Attributes and benefits were stated, there were no abstracted comments included ie. Chiesi and James F. Earn while you study. There is also evidence of an interaction between the encoding and retrieval; encoding specificity for example.